
Totals is totally stick to the Kuwaitis traditions and cultures, and we think it’s important to show the new generation what was trendy starting with the 70’s. Totals collaborated with Sarabel a leading fabric store to create a generative video that showcased the evolution of fabric styles from the 70s until the present day. The video highlighted how fashion trends have influenced the choice of fabrics and how styles have changed over time in a trendy and entertaining way. Our partnership with the fabric store allowed us to showcase the diversity of fabric styles available today and how they have played a role in shaping fashion as we know it.