Instagram introduce checkout feature

Instagram have clearly decided today to become a fully ecommerce company by adding the feature of CHECK OUT. The CHECKOUT feature will give the opportunity for any e- commerce Instagram account to list their products on their Instagram, also it will allow their followers to buy the products without leaving the app and without re-entering their Credit Card information every time they want to make a purchase.

Therefore, Instagram will have a fee on this feature, that will be based on the transactions that you the account will achieve. Instagram will start their launching by testing this feature on 20 famous international brands, after that they will announce it for everyone.  Instagram has mentioned that some of these 20 brands
are Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, Warby Parker and Zara.

 

This means that these brand will have the option to sell their products on Instagram without needing any third-party tools or websites. Simply you will be able to buy products from Instagram as you buy things from Amazon. This feature will kill a lot of merchants who have third-party payment gateways
like Shopify for example.

 

So are willing to move your sales on Instagram once its available for you?

 

 

 

Instagram have clearly decided today to become a fully ecommerce company by adding the feature of CHECK OUT using Instagram mobile app itself.

This feature will give any Instagram account that fall under the category of eCommerce to list their products on instagram and allow followers to buy it without leaving instagram and without re-entering their Credit Card information everytime they want to make purchase. And of course Instagram will have a fee on this feature , which it will be based on the transactions that you have achieved .

This Feature will be launched for testing on 20 famous international brands initially and then it will be announced for everyone. As instagram mentioned some if the 20 brands will be Nike , Adidas , Dior , H&M , MAC Cosmetics , Michael Kors , Oscar de la Renta , Prada , Uniqlo , Warby Parker and Zara.

 

This means that these brand will have the option to sell on instagram without the need of any third-party tools or websites , its simply that you can buy it on instagram as you buy things on Amazon. This feature will kill a lot of merchants who have third-party payment gateways like Shopify for example.

 

 

 

 

So are willing to move your sales on Instagram once its available for you ?

 

 

SOURCE : https://instagram-press.com/blog/2019/03/19/instagram-checkout

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